Emerging CSR definition: "Corporate Social Responsibility starts where all existing laws and regulations end; it is an organic link between enterprising, profit-making and social development that is conducted as a win-win solution in areas where a company requires something from society that cannot be bought and requires investment through a DOUBLE business plan: one for the company and one for society."

  
 
Updates
  
     
CSR presentation during Netherlands-Japan Chamber of Commerce luncheon, 10 February 2010

  
     
 
     
 
     
 
     
 
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
 

Why PA CSR?

Seen from far our globe can be fascinatingly beautiful. But a closer look reveals some ugly details. One part of the world allows close to half of the other part to live below the poverty line, or on less than 1,25 USD a day.


Below Poverty Line (1,25 USD per day, UN standard, 2005):
  • 340 mio in East Asia = 18% of total population
  • 500 mio in South Asia = 40% of total population
  • 380 mio in Sub-Sahara Africa = 50% of total population
  • 23 mio in Russia = 16% of total population
  • 96 mio in Latin America/Caribean = 19% of total population
  
 
There are lies, damned lies and statistics, some say. So let’s exercise with some numbers:

Investments of EU

– In the ASEAN: €12.1 billion

– In Africa, Caribbean, Pacific (ACP): €20 billion

– In Russia: €10.4 billion

– In Latin America: €12 billion

Investments of US

– In Asia: USD 454 billion

– In Africa: USD 31 billion

– In Russia: USD 7 billion

– In Latin America: USD 202 billion

Investments of China

– In Asia: $43.55 billion

– In Africa: $5.49 billion

– In Russia: $359.23 million

– In Latin America: $3.68 billion

Investments of Japan

– In Asia: $23.3 billion

– In Africa: $1.5 billion

– In Russia: $306 million

– In Latin America: $29.6 billion

 

ODA Disbursements of EU over 2007-2013

– In the ASEAN: €5.19 billion

– In ACP: € 1.78 billion

– In Russia: € 210 million

– In Latin America: €2.65 billion

ODA Disbursements of US in 2007

– In Asia: $ 3.57 billion

– In Africa: $ 5.03 billion

– In Russia: NA

– In Latin America: $ 721.5 million

 

ODA Disbursements of China 2002-2007

– In Southeast Asia: $ 231 million

– In Africa: $ 1.85 million

– In Russia: NA

– In Latin America: $ 421 million

ODA Disbursements of Japan  2007

– In Asia: $ 1.44 billion

– In Africa: $ 1.79 billion

– In Russia: NA

– In Latin America: $ 343 million

 
 
 

Total Trade of EU over 2007-2013 with

– ASEAN: € 710 billion

– ACP: € 143.92 billion

– Russia: €  278 billion

– Latin America: € 188.8 billion

Total Trade of US in 2008with

– ASEAN : $ 169.16 billion

– Africa: $ 137.67 billion

– Russia: $ 35.45 billion

– Latin America: $ 285.01 billion

 

Total Trade of China in 2007with

– Asia: $ 1.19 trillion

– Africa: $ 73.66 billion

– Russia: $ 48.15 billion

– Latin America: $ 102.65 billion

Total Trade of Japan in 2008 with

– Asia : $ 689.83 billion

– Africa: $ 34.11 billion

– Russia: $ 29.66 billion

– Latin America: $ 68.13 billion

 
 
And over these numbers, let’s project some data on ‘governance’:
 
And now an answer to the question where most natural disasters tend to occur:
 
Where are PA offices:
It is quite possible to not see where humans suffer. A holiday in Bali will not necessarily tell you about Aceh’s Tsunami victims or 7 million underfed infants in other parts of Indonesia. Working from ultramodern office towers in Shanghai does not present a view at hundreds of millions of farmers and factory workers fighting for their bare existence. We are getting so used to African atrocities or famines that we just zap to another TV station. We are paying tax, don’t we? And our Governments spend millions on development aid!
 

It is somewhat disquieting that recent books and articles claim that a mere 20% of all development aid has any effect after 3 to 5 years.  That would explain why there is not much change in the poor-rich divide. But what can we do about that? Should we radically transform current approaches to development aid? Less through civil service circuits and more through business and investment activities? After all, only employment allows a family to earn the money for basics such as food, water, health care and education. So no aid but trade? That discussion should truly start. Let's take another look at the ODA figures above.

Those are interesting numbers. How much of that reaches normal people?
 

Oups. Maybe not.

But we can’t change how these people deal with their own societies, can we?
 
No we can’t and we shouldn’t. But what we can do is use the huge investment and trade numbers to create a win-win for industries and the underdeveloped societies where they work:
 

CSR is an organic link between enterprising, profit-making and social

development, that is conducted as a win-win solution in areas where a

company requires something from society that cannot be bought and

requires investment through a business plan

 

That is why, in 2004, PA CSR ltd was established. PA CSR simply uses the enormous experience and penetration capacity of its own senior Board Members and Advisers to advise investors and industries in virtually any sector to engage in

Corporate Social Responsibility.